Tourism & Destination Marketing

Strategic Marketing Campaigns

We deliver seasonal and targeted campaigns that showcase local experiences, events and businesses. Through coordinated storytelling across digital, print and tourism networks, we keep Carnarvon visible, competitive and compelling within Western Australia’s visitor market.

Digital Presence

The Carnarvon Visitor Centre website is a key planning tool for travellers. Through curated listings, campaign features and bookable experiences, we connect visitors directly with local operators at the moment they are making decisions.

Visitor Centre Engagement

The Visitor Centre remains a powerful conversion point in the visitor journey. Each year, thousands of travellers seek local advice and recommendations. Our team actively connects visitors with accommodation, tours, retail and events, supporting longer stays and stronger local spend.

Print and On-Ground Promotion

Our Destination Guide, Town Map and in-centre displays ensure businesses are visible throughout the visitor experience, from trip planning to on-ground exploration.

Industry and Event Development

Through trade representation, cooperative marketing initiatives, content creation and major events such as the WA Tourism Conference, we strengthen industry capability and position Carnarvon as a confident, connected destination.

Tourism is a vital contributor to Carnarvon’s economic resilience. Effective destination marketing benefits the entire community.

Increased Visibility

Members receive a professional website listing, inclusion in key destination publications and exposure through Visitor Centre channels. This ensures your business is visible at every stage of the visitor journey.

Marketing and Promotion

Members benefit from social media features, campaign inclusion, content opportunities and cross-promotion initiatives. Eligible businesses may also be incorporated into itineraries, travel packages and cooperative promotions that extend reach beyond the local market.

Industry Connection

Membership connects you to a collaborative tourism network. You receive industry updates, campaign insights and opportunities to participate in destination initiatives that strengthen shared growth.

Enhanced Promotion

Enhanced Membership offers elevated visibility, including priority recommendation at the Visitor Centre, digital screen presence and expanded campaign inclusion for businesses seeking greater exposure.