Carnarvon is the administrative centre of the Gascoyne Region. It has a total population of approximately 6,500 people. The Shire of Carnarvon seeks to grow its permanent population to approximately 15,000 in the medium to longer term and has a vision of a prosperous, vibrant community with exceptional lifestyle choices. In order to achieve this outcome, Shire is committed to expanding its economic and employment base and in doing so, growing strong business enterprises.

The Shire of Carnarvon seeks to strengthen and diversify its economic activities with the prime drivers being horticulture, tourism, fishing, pastoral and mining. It seeks to strengthen its regional and sub-regional role as a supply base and service centre. It is a recognised transport hub and has significant capacity to further augment its strategic infrastructure assets which have the potential to derive significant local, regional, and national benefits.